🌹 Rose Puglisi

Hi, I'm MaryRose Puglisi, but you can call me Rose.

I build software that works and teams that want to keep working together.

Senior-level product manager who turns hard-won expertise into software people can use on their own. I've built data, analytics, and AI products for tourism, government, and event organizations, from enterprise platforms to small teams. Shaped by a psychology degree and a project management foundation. Calm in change, clear in direction, and committed to outcomes that last.

Email me Call (813) 922-5237 LinkedIn Download resume

🌊Beach day. SPF 50 on. Sharks and gators nearby (probably).

Rose presenting on stage at a conference podium

Open to senior and director-level product roles

500+destination organizations on the CMS suite I co-managed
1,000+government agencies on a messaging platform I kept FedRAMP-authorized
5xmore clicks on tourism sites with the partner integrations I led
1stinternational media attribution pipeline of its kind

Built for: destination and tourism organizations, government agencies, associations, event organizers, and the agencies and partners they work with.

Rose in a pink suit beside a summit session schedule sign

About me (she/her)

I grew up in the Northeast, always wishing for something different. One cold morning I realized nothing was stopping me, so I packed up my car and my little family and drove to St. Petersburg, Florida, to be closer to the ocean and the outdoors. That's how I approach every big challenge: once I see a solution, I make it happen.

Professionally, I love to talk strategy. Bring me your most complex problem and I'll dig in until we find a path forward, whether that's turning around a security program most people had written off or opening up the roadmap on a product stuck in maintenance mode. I love leading teams, and I look for ways to improve morale and process at the same time.

I thrive on challenges, whether it's a new product launch or a 5-mile open-water swim with potential sharks or gators. I bring that energy to every team I join, because I believe the best products and communities are built by people who keep showing up fully.

  • 🏊 Open water swimmer
  • 🧘 Yoga teacher
  • 🌱 Vegan
  • 🐾 Animal lover
  • 🧁 Home baker
  • 🔨 DIY homesteader
  • 💕 Auntie
  • 🌴 St. Pete local

How I lead

What I bring to a senior or director-level seat.

Set the direction

I've set the roadmap and strategy for every product I've owned, and owned or shaped pricing in several of those roles. Repackaging an acquired legacy product as an add-on instead of a standalone product brought in more purchases, more users, and better feedback.

Grow the people

I've directed an offshore engineering team's day-to-day work, interviewed candidates, and onboarded new hires, some of whom went on to promotions. I build the kind of psychological safety where people raise problems early instead of hiding them.

Work AI-first

I use AI across the whole job: turning call recordings into customer insights, auditing code, writing and closing Jira tickets, running gap analyses, and tracking competitors. In the product, I decide where it belongs: AI where fresh answers help, tested wording where accuracy matters.

Prove it with data

I pull my own data, from SQL pricing models at GES to reports on Simpleview's data warehouse. From attribution to reporting standards, I build the measurement that lets customers and executives see what's working and fund what's next.

Ship with discipline

I formalized planning practices and SOPs at Granicus that cut planning errors and delivery mismatches by ~30% across two program increments. I judge a launch by whether customers adopt it, not by whether it shipped on time.

Make strategy repeatable

Strategy only works if people can repeat it. I turn roadmaps, data, and launches into a clear narrative of what's changing, why it matters, and what happens next, so executives fund it, sales can sell it, and customers adopt it.

Find the real problem

I start with the people doing the work. At Granicus, I turned tense customer calls after a data loss into training and goal-setting sessions that showed what customers actually needed, and reopened the roadmap for a product stuck in maintenance mode. I test with beta customers before scaling, like New Orleans & Company for our Viator integration.

Turn expertise into product

Some of my best work started with knowledge that lived in a few people's heads, or nobody's. I relearned Book › Direct with no documentation and no remaining technical experts, built the recovery plan for a FedRAMP authorization most of the company thought was lost, and gave 200+ customers secure, self-serve access to their own data.

Where I've worked

Hospitality and events first, then tourism and government SaaS.

  1. 2026

    Product Manager

    Zartico Destination analytics

    • Launched the first international media attribution pipeline of its kind, with our own methodology, including bot filtering and navigating U.K. privacy compliance.
    • Took a second variation of the domestic pipeline to market, built specifically for state DMOs and CVBs.
    • Redesigned Campaign Hub, the media tracking portal that only agencies could access before. Added roles and permissions so 200+ destination customers could log in and see their own campaigns, but never another customer's, even when they shared an agency.
    • Added Campaign Hub analytics for campaign performance, pixel fires, impression usage, and user journeys, Zartico's first analytics dashboard built on its own front end instead of a third-party BI tool.
    • Owned ZMA (Zartico Media Attribution), connecting third-party tracking pixels with visitor intelligence to show destinations what their media spend drove.
    • Set best practices for campaign wrap reports, including how to frame ROX vs ROI for customers.
    • Led product education across the company so every team could explain attribution results to DMO and CVB customers.
    • Ran my product work AI-first, with Claude connected to our work systems through MCP connectors.
    • Supported the wider product suite, including spend analytics, short-term rental reports, and Event Pulse.
  2. 2021–2026

    Product Manager

    Granicus (formerly Simpleview)

    Onboarded and trained individuals within the product space. Directed an offshore engineering team's day-to-day work and served as both PM and PO on GovDelivery (Advanced CSPO).

    GovDelivery GovTech

    • Owned FedRAMP, GDPR, and WCAG compliance and co-led modernization, across multiple engineering teams, for a public sector communications platform serving 1,000+ government agencies and 8,000+ users.
    • Kept FedRAMP authorization when it was at risk: fixed how vulnerabilities were reported, mapped which fixes unblocked others, and divided the work across teams, cutting open vulnerabilities by ~90%.
    • Expanded SMS delivery for U.K. users after carrier issues were blocking multi-factor authentication texts, working across engineering, security, support, and our messaging providers.
    • Strengthened accessibility compliance with GDPR, ADA, and WCAG updates.
    • Supported high-stakes sends, including federal health insurance open enrollment messaging and communications from elected officials.
    • Formalized planning practices and SOPs that cut planning errors and delivery mismatches by ~30% across two program increments.

    CMS suite and Book › Direct Travel tech

    • Rescued Book › Direct, a failing hotel and vacation rental referral platform with no documentation and no remaining technical experts, working with a one-person engineering team to relearn it and write a full rewrite strategy.
    • Reversed churn to net growth across 250+ clients by building client dashboards and rebuilding customer relationships. Also repackaged Book › Direct as an add-on instead of a standalone product.
    • One of three PMs on the CMS suite used by 500 to 700 destination organizations, many of them nonprofit and membership-based, with a five-person engineering team, turning websites into marketplaces through integrations with Viator, Ticketmaster, Yelp, and TripAdvisor.
    • Built 10+ real-time client dashboards and custom metrics on Simpleview's data warehouse, as its main early user, and defined the reporting standards behind them.
    • Led Book › Direct's company-mandated AWS to Google Cloud migration, with ~15% infrastructure savings, and turned customer calls about lost engagement data into training and goal-setting sessions that reopened the product's roadmap.
  3. 2020–2021

    SaaS Project Manager

    Personify Association & event software

    • Led onboarding, training, and implementation across DMO, CVB, and enterprise clients, each running up to six events a year, owning setup and launch timelines from kickoff to go-live.
    • Configured and troubleshot API integrations between Personify and client systems, building the technical foundation I've relied on in every product role since.
    • Launched self-serve event micro-sites so vendors and exhibitors could manage their own bookings, payments, and profiles.
    • Translated client goals into product requirements and fed implementation insights back to the product team to support feature delivery and retention.
  4. 2019–2020

    Sales Manager

    GES, Inc. Event and tradeshow management

    • Managed East Coast accounts for citywide association and corporate events with 10,000+ attendees, developing pricing strategies, negotiating contracts, and directing logistics to secure repeat business.
    • Built sponsorship and advertising programs for shows: set up each client's sponsor website, sized vinyl and signage placements across the venue, and priced every location.
    • Wrote SQL to build itemized pricing proposals, adjusting each quote for venue location, quantity, and shipping and handling, and setting the margin so every deal stayed profitable.
    • Planned all shipping and material handling for events that crossed state lines.
    • Strategized every show end to end to deliver the best possible event as efficiently as possible, working with global colleagues when clients ran events in multiple cities.
  5. 2017–2019

    Sales Manager

    Baltimore Convention Center Hospitality

    • Sold Baltimore as a destination for national association and corporate meetings: prospected and qualified leads, answered RFPs with custom proposals and bid presentations, and negotiated contracts.
    • Led site inspections and FAM tours for meeting planners, partnering with Visit Baltimore, city hotels, and city officials on citywide pitches.
    • Represented the center at trade shows and sales missions to build a pipeline of citywide conventions and smaller events.
    • Helped sign a three-year contract set to bring Baltimore City $5M in economic impact, and focused on bringing clients back year after year.
    • Redesigned the center's outdated event operating manual into a clear guide clients and staff could actually use.
  6. 2012–2016

    Operations Coordinator, Event Services

    Loyola University Maryland Event operations

    • Led a team of 20 to 30 staff at a time across event logistics, setup and breakdown, A/V, and scheduling.
    • Ran guest services and hospitality for campus events and summer conference housing, hosting outside groups in the residence halls.
    • Created event diagrams and CAD floor plans for year-round campus events.

What I've done

Each one covers the problem, the approach, the result, and the call I made.

Modernizing a booking platform

Book › Direct, Granicus

Built for: DMOs and their hotel and vacation rental partners

Book Direct lodging search widget with hotel and vacation rental tabs and date pickers
Search widget, live on Visit Pocono Mountains
Hotel listings showing live rates, Book Now buttons, and a bookable-only filter
Live rates and a bookable-only filter on Visit Greenville SC
Read more
Problem
The legacy hotel referral platform was broken, with major client churn risk, no documentation, and no remaining technical experts after engineering turnover.
Approach
Relearned the product from the code up alongside a one-person engineering team, then owned the full roadmap and redefined integrations with hotel APIs. Partnered with our designer on the widget and listing experience, ran internal campaigns to find the best placements to recommend to customers, and built the product's reports on Simpleview's data warehouse, with my customers as the Data Engine's beta users. Also explored on-site booking, so travelers could book without leaving the destination's website, which meant researching payment providers in depth and working directly with Stripe's team on the approach.
Result
Stabilized retention risk, unlocked live pricing connections, moved to Google Cloud with ~15% infrastructure savings, and moved the product from maintenance mode to growth. Repackaging it as an add-on brought in more purchases and users, and customers like Discover Dunwoody reported $832K+ in hotel revenue through Book › Direct.
Key decision
Sunset the legacy referral logic and rebuild around live rates APIs to reduce churn and enable long-term growth.

Driving clicks with partner integrations

CMS and CRM integrations, Granicus

Built for: destination websites and their local partners

New Orleans tour listings with prices, reviews, and Buy Tickets buttons
Bookable tours on New Orleans & Company's site. Image: Simpleview
Results graphic: first booking on day one, 700+ tours booked, $85K+ in net bookings
Results after launch. Image: Simpleview
Read more
Problem
Destination organizations needed to show listings, events, and offers seamlessly across their websites.
Approach
Led integrations with Viator, Ticketmaster, Yelp, TripAdvisor, and similar providers while tuning UI flows for engagement. For Viator, we piloted with one beta partner, New Orleans & Company, and built bookable tours right into their site's existing design instead of sending visitors away, so we could prove it before rolling out.
Result
5x more user clicks on tourism websites when an integration was present. Our Viator beta partner, New Orleans & Company, launched in September 2023, took its first booking on day one, and by year end had 700+ tours booked and $85K+ in net bookings for local partners.
Key decision
Prioritize high-signal partner integrations over one-off custom builds.

Scaling government messaging

End-user messaging, GovDelivery

Built for: government agencies in the U.S. and U.K.

GovDelivery drag-and-drop email template builder
GovDelivery's drag-and-drop template builder. Image: Granicus
GovDelivery bulletin editor with a placeholder email
Editing a bulletin before it goes out. Image: Granicus
Read more
Problem
Government clients needed secure, compliant messaging that could scale globally and meet evolving accessibility rules.
Approach
Partnered with engineering on throughput limits, shortcode and longcode management, MFA for U.K. users, and international messaging.
Result
Better scalability, accessibility, and reliability for long-term client use.
Key decision
Invest in reliability and compliance before new features.

Keeping FedRAMP authorization

Security and compliance, GovDelivery

Built for: FedRAMP-authorized government clients

Chart showing open security vulnerabilities cut by ~90% in three steps, with FedRAMP authorization kept
How we cut open vulnerabilities by ~90%. Illustration.
Read more
Problem
GovDelivery's FedRAMP authorization was at risk, and most of the company thought it was lost. Passing audits needed coordination across engineering and compliance.
Approach
Fixed how vulnerabilities were reported, mapped which fixes unblocked others, and divided the work across teams to pass audits and keep service running.
Result
Cut open security vulnerabilities by ~90%, well within SLAs, and kept FedRAMP authorization.
Key decision
Fix how we reported vulnerabilities before fixing the vulnerabilities, then sequence the work so each upgrade closed as many issues as possible.

Defining reporting standards

Data reporting, Granicus

Built for: client stakeholders and executives

Visits by origin market report in Simpleview Data Engine
A report I built, in Simpleview Data Engine. Image: Simpleview
Read more
Problem
Clients lacked actionable insights for strategic decisions.
Approach
Served as first main tester of the new data warehouse, defined reporting standards and internal SOPs, and shaped dashboards with customers.
Result
Reporting suites that became central to client stakeholder meetings on ROI and performance.
Key decision
Set standards and data contracts before expanding dashboards, to prevent metric drift and rebuild trust.

An AI assistant that knows when not to answer

Prototyping with AI, this website

Built for: hiring managers and recruiters

Read more
Problem
A resume can't answer follow-up questions, and an AI that makes things up about a candidate is worse than no AI at all.
Approach
Designed and built it myself with Claude. Common questions show answers I wrote, with no AI call. Typed questions go to Claude, which can only answer from a knowledge file I reviewed line by line, with a short list of topics it must never discuss. When it doesn't know, it says so and hands off to me instead of guessing.
How I check it
Typed questions are logged anonymously, including whether they were answered, so I can see where the knowledge file has gaps and improve it. Answer length, conversation length, and usage are capped to keep it reliable and inexpensive.
Key decision
The same layered design I used at Zartico: tested answers where accuracy matters most, AI for the long tail of follow-up questions.

Launching new media attribution pipelines

Zartico Media Attribution (ZMA) and Campaign Hub

Built for: DMOs, state tourism offices, CVBs, and their marketing agencies

International media attribution report showing exposed visitors and visits by origin country
International attribution, the pipeline I launched. Image: Zartico
Comparison of ad-exposed and non-exposed visitor behavior by category and region
How ads change what visitors do and where they go. Image: Zartico
Read more
Problem
The standard domestic attribution pipeline didn't fit every customer. Destinations marketing to international travelers, and state-level DMOs and CVBs, needed attribution built for how they actually spend.
Approach
Took an international pipeline and a state-level variation of the domestic pipeline from start to market, built on third-party tracking pixels and visitor intelligence. Added campaign performance, pixel fire, and impression usage analytics to Campaign Hub so agencies could see their tracking working.
Result
Launched the first international media attribution pipeline of its kind, built on our own methodology, including filtering bot traffic and navigating U.K. privacy laws. Three customers adopted it in its week of sales rollout, and 200+ destination customers gained direct, secure access to their own results in Campaign Hub.
Key decision
Standardize campaign wrap reports around the data customers value most, framing ROX vs ROI, instead of reporting everything the pipeline could produce.

Scheduled email reports

Prototyping, dashboard analytics

Built for: DMO leaders and the stakeholders they report to

Schedule Report dialog with recipients, format, and recurring delivery options
A scheduling flow I designed: recurring delivery to any inbox. Prototype.
Read more
Problem
Stakeholders had to log in to pull campaign results, so reports were often late or never reached the people who fund the campaigns.
Approach
Designed scheduled delivery of report snapshots by email, so customers could choose who gets which report and how often.
Status
In prototyping when my role ended.
Key decision
Bring results to where stakeholders already are, their inbox, instead of asking them to log in.

Building Zartico's first analytics dashboard, with AI built in

Analytics and AI, Zartico

Built for: DMOs, CVBs, and their agencies

Proprietary product. Contact me for project details.
Email me for project details.
Read more
Problem
Media attribution analytics lived in a third-party BI tool, destinations depended on Zartico or their agencies to see their own data, and wrap reports took manual work.
Approach
Moved the analytics into Zartico's own dashboard, the company's first, using AI to help design, build, and test it. Added roles and permissions so each destination could see its own data directly, but never another customer's, even when they shared an agency, spend fields by pixel so they could see CPA and ROI, and layered help: curated answers first, then AI answers to follow-up questions.
Result
Every campaign gets an auto-generated wrap report combining AI-written analysis with tested scenario wording.
Key decision
Use AI where fresh answers help, and tested wording where consistency matters.

Attribution under state privacy laws

Discovery work, travel industry

Built for: destinations in states with geo-based privacy laws

Comparison of geo-based attribution, which relies on location data restricted in some states, and spend-based attribution
The standard model next to the one I scoped. Illustration.
Read more
Problem
Standard attribution pipelines rely on geolocation, which new state privacy laws restrict for some destinations.
Approach
Explored replacing geo-based attribution with spend-based attribution for affected destinations, a fundamentally different model.
Status
Scoped a spend-based model as an alternative for destinations in states with geo-privacy laws. It was in discovery when my role ended.

Self-serve event portals

Event micro-sites, Personify

Built for: trade show and event organizers

Event floor plan editor with booth layout and markings
Exhibitor floor plan in a2z, now Momentive Software. Image: Momentive Software
Read more
Problem
Organizers needed easy portals for vendors and exhibitors.
Approach
Implemented micro-sites where vendors could manage bookings, payments, and profiles on their own.
Result
Less manual work for organizers and a repeatable setup that scaled.
Key decision
Shift from manual organizer workflows to self-service portals so events could grow without more headcount.

Beyond the day job

Education and certifications

What they're saying

Rose is one of the most talented and dependable PMs I've had the pleasure to work with. I recommend her without hesitation and am confident that she will bring immense value to any team lucky enough to have her.
Ryan BoltonVP of Product
Her prioritization and mindset led to several high-impact feature launches and, combined with her collaborative spirit and problem-solving approach, made her a trusted leader and mentor on our team.
Bryan BeltranSoftware Engineer
She not only is an extremely hard worker with an incredible drive to move herself and others forward in their careers, but she's also the reliable friendly face you can turn to when you aren't sure what to do.
Lauren ZarembaSales Manager

More recommendations on LinkedIn.

Hiring for a senior or director-level product role?

I love data, platform, and AI products, and I'm happy to talk about any industry with a hard problem at the center.

Email me Call (813) 922-5237 LinkedIn Download resume

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